[Abra no browser <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABUAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fpublic-sam.mkt.dynamics.com%252Fapi%252Fv1..0%252Forgs%252F8cdd76af-a268-ee11-8bc6-002248de57eb%252Fchannels%252Fmails%252Fvib%252F8b193218-dfc4-ee11-907a-000d3a88da6e_972eb2db-f725-f011-8c4d-002248de7cc3_c8bb50fd-be60-a78a-1efc-069ffe42092d_a7ac3f9c-5f27-f011-8c4d-002248e11bf6%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=gSo7SeVa%2F0Dj5Wsh2aoh7u3kapoACQV52jQhEbP0jyY%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] Edição #70 Segunda-feira, 05 de maio de 2025
Bom dia! Faltam 6 dias para o Dia das Mães! Essa data nos lembra que, além de homenagens, é fundamental avaliar como as empresas estruturam suas políticas de maternidade e paternidade. Por isso, trazemos uma reflexão para essa data: quais são as políticas de maternidade e paternidade que podem ser aprimoradas na sua empresa?
Boa leitura!
O que vem depois da implementação da sustentabilidade?
Apresentado na última segunda-feira (28/04), no Fórum de Sustentabilidade da Amcham, o [Panorama Sustentabilidade Corporativa 2025 <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABYAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fnoticias.uol.com.br%252Fultimas-noticias%252Fagencia-estado%252F2025%252F04%252F28%252Fpesquisa-da-amcham-mostra-aumento-no-numero-de-empresas-engajadas-em-sustentabilidade.htm%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=XlZSjwCFOcDIPY%2BgzvSdQg47O70rdZhPDiMtUT79A44%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] revela que 76% das empresas brasileiras implementam práticas de sustentabilidade (52% em fase inicial; 24% em nível avançado). Esses dados vêm acompanhados de um salto na integração da sustentabilidade à estratégia, que passou de 26% em 2023 para 72% em 2025.
O desafio atual é demonstrar retorno financeiro, questão apontada por [58% dos respondentes <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABcAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fexame.com%252Fesg%252Fenquanto-76-das-empresas-avancam-em-sustentabilidade-mensurar-retorno-financeiro-e-o-desafio%252F%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=68Fq3C2gL9S4%2BQQMbm4CXIGYexBSjX3Qxrw%2FePveVQQ%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] — o que reforça a necessidade de também conectar ações sustentáveis a indicadores e resultados de negócio. Segundo a pesquisa, apenas 48% recorrem a benchmarks externos ou auditorias independentes, o que sinaliza oportunidades de evolução na mensuração de resultados.
Abrão Neto, Presidente da Amcham Brasil, destaca que “A sustentabilidade deixou de ser tratada como uma agenda isolada e passou a ocupar um espaço cada vez mais central nas decisões empresariais. O desafio que persiste é precisar, com dados e indicadores confiáveis, o valor financeiro que ela gera para o negócio”.
E como colaboração pode ser fator decisivo para destravar soluções, existe a expectativa de [parceria com a esfera pública <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABgAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.amcham.com.br%252Fnoticias%252Famcham-lanca-agenda-de-prioridades-legislativas-2025-com-foco-em-sustentabilidade-e-inteligencia-artificial%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=yZWamxGmGnt%2BzPwC1pXYH%2Bpbs6yBIK3RwYHB9S3GhvI%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] . A pesquisa revela os principais tópicos de cooperação, como incentivos fiscais e linhas de crédito, fiscalização e investimento em pesquisa e capacitação.
Consolidar sustentabilidade como fator competitivo exige integrá-la a metas, ritos de gestão, decisões estratégicas e cultura organizacional — conectando sustentabilidade à performance, articulando demandas com o poder público e impulsionando mudanças estruturais. É esse protagonismo da liderança empresarial que pode dar mais ritmo à transformação.
Quer entender como as empresas brasileiras estão avançando na jornada sustentável? Acesse o relatório completo [Panorama da Sustentabilidade Corporativa <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABkAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fliga.amcham.com.br%252Fpanoramasustentabilidade%252F%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=hZGQ4D%2B1JfoxdzJfNSP6FARnFhdGf236Wl%2BIFB3F3xY%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] 2025! Conheça as tendências estratégicas, desde o uso de métricas confiáveis até investimentos em tecnologias verdes, e entenda a integração da sustentabilidade à estratégia empresarial e seu impacto no desempenho financeiro.
[Acesse! <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABoAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fliga.amcham.com.br%252Fpanoramasustentabilidade%252F%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=hZGQ4D%2B1JfoxdzJfNSP6FARnFhdGf236Wl%2BIFB3F3xY%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
[💡 8 lições para CEOs segundo John Elkington
<https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABsAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.amcham.com.br%252Fblog%252F8-licoes-ceos-john-elkington%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=6Nj2PJ8OBwRec5Pxg5F%2FYbJsDEnSlEIzyXm72NxNVj0%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
[💲
Retorno financeiro de ação sustentável é desafio para empresas
<https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DABwAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fvalor.globo.com%252Fbrasil%252Fnoticia%252F2025%252F04%252F29%252Fretorno-financeiro-de-acao-sustentavel-e-desafio-para-empresas.ghtml%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=hRzmiFUguEs69Ous7EEQt2R13ieYwgV2GTkLms85wLA%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
[🌳 Mais de 72% das empresas adotam práticas sustentáveis <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DAB0AAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.youtube.com%252Fwatch%253Fv%253D1VFazO7_veo%2526list%253DPL8cUMXM_077cjNYy8The5cjxGjkarqGO8%2526index%253D2%2526ab_channel%253DCNNBrasil%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=Az9Ia308588WdShiA1TfjPHjYBkgz5CgTfMay8R%2Bgzw%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
[Mônica Marcondes <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DAB4AAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.linkedin.com%252Fin%252Fm%25C3%25B4nica-marcondes-b2a01b13%252F%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=pQM5dK1fi2IheJs%2FIJY21Es3K6NpSI0SPIdToLIf0OA%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] ,
gerente executiva na Eletrobras, sugere o livro “ [Um defeito de cor <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DAB8AAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.amazon.com.br%252Fdefeito-cor-Ana-Maria-Gon%25C3%25A7alves%252Fdp%252F8501071757%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=qXYzmm9ORDtoMKIDM25%2BjNYTdOZb7oCNxto1WeMIcfU%3D&secretVersion=36804ff8600b467587584b093f59a6a4>] ", de Ana Maria Gonçalves. A obra, que já virou tema do enredo da escola de samba Portela, conta a história de Kehinde, mulher que é sequestrada no Reino do Daomé, atual Benin, e trazida para ser escravizada na Ilha de Itaparica, na Bahia.
Até no início do século, nós, pessoas negras, éramos consideradas pessoas com deficiências. Esse livro nos traz uma nova perspectiva sobre a nossa história e nossas vitórias.
How to Innovate Without Losing Focus on Strategic Execution QUA, 07 MAI AMCHAM BRASIL - Online Nesta masterclass exclusiva, Tendayi Viki, compartilha aprendizados e frameworks práticos desenvolvidos ao longo de sua jornada com empresas como Pearson, American Express e Unilever.
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INSCREVA-SE
<https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DACAAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.amcham.com.br%252Fevent%253Feventid%253D26582%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=zH9fbto%2BqyKoYpMe2ccHw5oq4W%2Fl8SBdv5Mv%2Fb9n6PI%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
A atuação do profissional de marketing na era fígital
QUA, 07 MAI AMCHAM RIO DE JANEIRO - Online Além de oferecer insights valiosos para profissionais da área, o evento se destaca como uma oportunidade estratégica para as empresas que buscam aprimorar sua competitividade, impulsionar resultados comerciais e adotar práticas inovadoras.
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INSCREVA-SE
<https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DACEAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.amcham.com.br%252Fevent%253Feventid%253D26369%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=XCGHVZixLfXp3TtxEzVsnRvQu510vnvV6bI38FDOl%2BA%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
[Confira a agenda completa da Amcham na nossa página! <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DACIAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fwww.amcham.com.br%252Fcalendario%22%2C%22RedirectOptions%22%3A%7B%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=CvCjwHAF4b3ylKowSbTswLTXh2Zu%2B1uwyZ7BdjJYBo4%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
[Feedback A Liga <https://public-sam.mkt.dynamics.com/api/orgs/8cdd76af-a268-ee11-8bc6-002248de57eb/r/WAbqs0Y6-EOo-yzPcz0DACMAAAA?target=%7B%22TargetUrl%22%3A%22https%253A%252F%252Fforms.office.com%252Fr%252FD68cq4zQTP%22%2C%22RedirectOptions%22%3A%7B%225%22%3Anull%2C%221%22%3Anull%2C%222%22%3A%7B%22utm_medium%22%3A%22email%22%2C%22utm_term%22%3A%22N%2FA%22%2C%22utm_source%22%3A%22Dynamics%22%2C%22utm_content%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20liga%20-%20Edi%C3%A7%C3%A3o%2070%22%2C%22utm_campaign%22%3A%22%5BContato%5D%20%5BNEWSLETTER%5D%20A%20Liga%20-%20Edi%C3%A7%C3%A3o%2070%20-%20Cluster%203%22%7D%7D%7D&digest=2zLCpZkfMBGO%2BOYT6TsuyihmKYOFOtldWnzTL5tMbE0%3D&secretVersion=36804ff8600b467587584b093f59a6a4>]
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