Weekly sales, marketing, and revenue optimization essentials for HSMAI members

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Friday, September 12, 2025

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Revenue Analytics

Commercial Strategy: Growth, Growing Pains, And Goals

Many hotel teams set bold growth goals, yet fall short of achieving them. This blog explores the root cause—a misaligned commercial strategy—and reveals a more unified approach to drive results.

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HSMAI Americas

Call for Judges

The Adrian Award entries are in - now’s your chance to serve as a judge. Share your expertise and help recognize the best in hospitality marketing!

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Starts Sept 16

Hotel Digital Marketing Essentials - Live Course

HSMAI’s Hotel Digital Marketing Essentials live webinar series equips hospitality professionals with the core skills to drive results in digital marketing. Starting September 16, this interactive program covers strategy, channels, and analytics—ideal for career growth or preparing for the CHDM certification.

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Sept. 22nd, 29th and Oct 6th

ECC Course: Excelling at Customer Centricity

HSMAI Europe’s Excelling at Customer Centricity program helps hospitality professionals deepen their customer-first mindset. Through interactive sessions, participants explore strategies to enhance guest experiences, build loyalty, and drive business results.

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October 26 - 28

The Hospitality Show

HSMAI is proud to present on ancillary revenue strategies at The Hospitality Show this October in Denver. HSMAI members can use code: HSMAI100 for a $100 discount on THS registration.

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Top 25 Nominations Due - 9/30

HSMAI Americas

Nominations for  HSMAI Top 25: Extraordinary Minds  are now open! We ask your help identifying the individuals who have made a truly extraordinary impact in hospitality sales, marketing, distribution, or revenue optimization over the past 18 months.

  Nominate a colleague today! 

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HSMAI Mike Leven Leadership Conference

March 17-18, 2026

The HSMAI Mike Leven Leadership Conference is an exclusive, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you. 

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Hotel News Resource

352 Room EAST Miami Hotel Sold to Blackstone Real Estate

Trinity Investments and Certares have sold the EAST Miami hotel to Blackstone Real Estate

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Skift

Brand USA Lays Off 15% of Staff, Shuts Down Streaming Service: Scoop

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.

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Hospitality Net

Accor Strengthens Partnership with Elanor Through the Rebranding of Four Hotels Across Australia

Accor and Elanor Investors Group (Elanor) today announced the strategic repositioning and rebranding of four properties within the Elanor Hotel Accommodation Fund (Fund). The properties will be managed by long-standing operating partner 1834 Hotels and will officially join Accor’s network in October 2025.

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Knowland

Q4 Holiday parties: Turning year-end celebrations into long-term hotel business

In this conversation, Natalie Rausch, Director, Training & Engagement, and Jes Carey, VP, Customer Operations at Cendyn, dive into how hoteliers can make the most of the year’s end. With holiday parties exceeding pre-pandemic demand, they share why this season is a powerful opportunity not just to fill Q4 space but to build lasting relationships …

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Congratulations to these industry professionals who recently received an HSMAI Certification.

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Learn about HSMAI’s industry-leader certifications and start today @ hsmaicertifications.org

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